Branding & Design
TOUCH THE HEARTS AND MINDS OF YOUR AUDIENCE
The components of a great brand are the same whether you are a solopreneur, a small business, or a Fortune 500 company. Our 7-Step Process (the same one employed by Fortune 500 companies) ensures that your brand will connect with your target market.
I’m Maryle Malloy; during my 40-year career, I’ve been blessed to work in both management and marketing in several diverse industries. I began my career in the real estate development industry in California. I then spent 18 years in veterinary and healthcare management and marketing. For the past 10 years, I’ve devoted my time to management consulting, graphics, web design, and marketing for various businesses.
When you work with us you benefit from my experience as a manager, leader, and marketing specialist. I and everyone on my team understand what it takes for an owner or leader to manage a business. We understand the problems when a small business owner tries to work both IN and ON the business simultaneously. We understand what it takes physically, emotionally, and financially to get your brand message in front of the right people in today’s digital world.
We are here to reduce your stress by working ON your business so you can focus on working IN your business.
Branding Packages
The Basic – Brand Identity
We begin with Discovery, so plan on spending 4-5 hours total in thought and preparation during the first 2-3 weeks. We’ll meet during that time in two Zoom Discovery sessions where we’ll help you achieve clarity on your brand strategy. In other words, before we play with the bright shiny toys, where we create your visuals, logo, color palette, and graphics.
Logo & Tagline
Typography/Fonts
Color Palette
Content Sample/Voice
Graphic/Image Samples
Brand Refresh + Strategies
For established businesses. This package includes everything in The Basic plus the development of a Vision Statement, which is a guide to your organization’s culture, a Competitors Report and Social Media Analysis Report both prepared by our team of Google Premier Partners. We also include a Website Analysis and Brand Implementation Plan.
Vision Statement
Top 3 Competitors Report
Website Analysis Report
Social Media Analysis Report
Brand Implementation Plan
Project Management
Web Design & Marketing
Do you have a preferred vendor where your website is hosted? Many businesses, especially those in the veterinary and healthcare professions, receive “deals” and benefits from large corporate vendors. We don’t try to compete with them, their offers are based on large volume.
In most cases, these vendors rely on clients to make changes to the content and graphics in their pre-designed themes.
The Good News
We have found that most owners and managers are too busy to spend time interfacing with their website build partners. In the majority of cases, owners and managers don’t have experience in graphic/visual design or copywriting.
The factors that work together to make a great brand resemble the spokes on a wheel. Since your website is the primary representative of your brand, it stands to reason that it needs to include all the “factors” so that it connects with the hearts and minds of your audience and works perfectly on the back end.
Without a project manager conversant in your industry and the 7 components that make up a great brand, you may end up with mediocre instead of great.
We work with your vendor
We work with your vendor as your project manager/representative. We provide them with your Brand Board, ensuring that the typography/fonts, graphics, and, most of all, your VOICE in the written content are represented in the final product. We provide instructions based on your preferences for the design/layout and make appropriate graphic/video selections.
Read your vendor contract carefully; if they create your logo and provide the graphics, you may not own the right to use those if you ever move to another vendor.
Lastly, when your site launches, it represents you in all the right ways, and most of all, it connects your business with the hearts and minds of your audience.
Shown here is a website we designed for Seneca Trail Animal Hospital. The site is powered by Whisker Cloud, and Maryle was the Project Manager, working with the Seneca and Whisker Cloud teams to launch their redesigned website.
